Skoda's Mega Man-Pram: A manly stroller for manly dads
Skoda Auto has unveiled a giant, high-spec stroller that it's calling "the ultimate accessory for new dads."
Wow! That is one manly dad.
(Credit: Skoda Auto)
Gentlemen, do strollers make you feel like less of a man? Czech-based automotive company Skoda has come up with a solution: the vRS Mega Man-Pram, created to celebrate the launch of the third-generation Octavia vRS family car in the U.K.
The monster 6.5-foot-tall pram comes complete with hydraulic suspension, 20-inch alloy wheels, all-terrain tires, rear-view mirrors, a high-beam headlight, an anti-stress push-bar grip, and high-spec brakes with brake lights. The inside is lined with sports-style upholstery and adjustable lumbar support.
(Credit: Skoda Auto)
According to Skoda, the company surveyed 1,000 British dads to find out what men want when it comes to strollers, and 76 percent responded that they'd be more likely to push the baby around if they had access to a stylish, high-tech pram. The top five most-wanted features were a muscular design, large alloy wheels, hydraulic suspension, high-tech brakes, and rear-view mirrors.
The company also found that 33 percent of the dads surveyed find pushing a pram "embarrassing," while 25 percent refuse to do it at all.
Alas, though, if this was just the baby carriage you were waiting for, Skoda has no plans to bring it to the market. It was created to appear in advertising campaigns for the new car.
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